Platinum is a luxurious and valuable white metal that's rare and considered more precious than gold. Platinum is among the heavier metals used in jewellery and that aspect contributes to its hefty feel in jewellery items. Despite its higher price than gold, platinum jewellery has become increasingly popular especially in bridal jewellery.

Like other precious metals used in jewellery, platinum has an extensive history and was first used by ancient Egyptians; however it was not identified as a specific metal element until the 18th century. Spanish silver miners named it platina meaning “little silver” when they first encountered it in Colombia.

This metal is alloyed like gold. Jewellery labeled as "platinum" it must be at least 95% pure platinum. A purity level below 95% requires it to be identified as a platinum alloy. Normally, platinum jewellery pieces are identified by a stamp with PLAT.

About Platinum

Platinum is our most popular metal for engagement rings and wedding bands. Platinum’s naturally white sheen will never fade or change colour, plus it accentuates the sparkle and brilliance of a diamond. Platinum will last forever, making it the ultimate symbol for true, enduring, and everlasting love.

Density and Durability

Platinum is durable. Its density makes it the most secure setting for your diamond or precious gemstone. All our platinum rings are crafted with platinum prongs for setting loose diamonds. Because platinum is a naturally white metal, re-plating is unnecessary; it will always hold its beauty.

Platinum’s Patina

Though it is the strongest of jewellery metals, platinum can incur a scratch and develop a patina of wear. The patina is considered by many to be a unique and often desirable attribute. However, the pre-patina shine and reflective lustere can easily be revived by merely buffing it with a soft cloth.

Purity of Platinum

Platinum jewellery is very rare; in fact, 30 times more so than gold. Our platinum is 95% pure (5% iridium, palladium, ruthenium, and other alloys), and its purity makes it naturally hypoallergenic, ideal for those with sensitive skin issues.

How to Maintain Platinum’s Metal Lustere

It’s easy. Simply soak platinum in a mild solution of warm soapy water, and then gently scrub it with a soft-bristled brush.