The Diamond Channel Advantage

Buying at Wholesale Prices

Looking for the best deal around?

Benefit from our excellent reputation and buying power!

Purchase from our vast selection of diamonds and save between 30% - 40% on retail prices. As a registered manufacturer of diamond jewellery, we provide a hassle-free customized experience at highly affordable prices – you can create your perfect piece of diamond jewellery within your budget.

We Supply CAD Designs

Want to keep your diamond jewellery blueprint?

We can provide you with a 3D CAD design of your creation!

What better way to celebrate you stunning piece of customized jewellery than to see it in blueprint – a keepsake which is as eternal as the diamond itself.

Simply request your 3D CAD design when ordering your jewellery and we will send it to you within 7 working days upon receiving your email.

We Will Beat Any Price

How is this for a promise that sparkles?

At the Diamond Channel we undertake to beat any other written quote!

Our vast selection of diamonds and diamond jewellery affords us the opportunity to provide you with a better deal than our competitors.

Contact us with your written quotes and we can discuss a better deal.

Free Delivery of Goods over R25000

Are there delivery costs?

We offer free delivery!

If your order exceeds R25 000, we will provide free delivery anywhere in South Africa.

We guarantee secure deliveries!

At the Diamond Channel we offer secure delivery nationally and internationally via reputable courier and shipping companies. We fully insure all orders, from our doorstep to yours. This means that while your order is in transit it is 100% safe and secure.

The Diamond Channel Experience

Looking for a hassle-free and affordable diamond experience?

The Diamond Channel offers one of the most extensive inventories of fine diamonds anywhere.

Don't settle for a diamond from a vendor who can only show you a few diamonds!

Select from a massive array of diamond qualities, sizes, shapes, and carat sizes when you shop with us.

You decide on exactly what you want and match it to your budget!

At The Diamond Channel you get to customize your entire purchasing experience from start to finish. Whether it is a loose stone or something you want mounted, you are a part of creating the perfection, plus we offer an exquisite line of Pre-set jewellery, too.

Our buying power means great value and high quality!

Our reputation, expertise and superb customer care means you can buy with confidence.

Lifetime Diamond Upgrade

What about diamond upgrades?

If you wish to upgrade your diamond, the Diamond Channel will credit out the diamond and if there is a difference, it will be refunded.


  • All GIA or AGSL certified diamonds purchased from the Diamond Channel are eligible.
  • You will receive credit equal to 100% of the original price toward the purchase of a new diamond.
  • The price of your new diamond must be at least twice the price of your original diamond.
  • Your diamond must be in its original condition with the original diamond grading report.
  • Any damage to the original diamond may disqualify the diamond from our upgrade program.


  • The credit value will be based solely on the value of the diamond.
  • If your setting fits your new diamond and is in reusable condition, we will set your new diamond in your original setting.
  • If your original setting cannot be reused, you have the option of keeping the setting or accepting a credit as determined by the Diamond Channel.
  • Any diamond not originally set by the Diamond Channel must be returned without the setting.

Diamond Grading Reports:

  • The original diamond grading report must be returned in reusable condition. Fees may apply for any damaged reports.
Conflict-Free Diamond Guarantee

Worried about purchasing conflict diamonds?

Our conflict-free diamond guarantee

The Diamond Channel only deals in conflict-free diamonds

What are conflict diamonds?

Also known as blood or war diamonds, these stones are illegally traded to fund rebel fighters and insurgencies in war zones throughout Africa. By funding these diamonds, we ultimately support and prolong conflict in war-ravaged countries.

Conflict diamonds not only perpetuate war, they also encourage the inhumane treatment of workers in the conflict diamond industry. Therefore, the buying and selling of conflict diamonds is illegal.

Our Conflict-free policy

At the Diamond Channel, we only purchase diamonds from the largest and most respected suppliers who, like us, proudly adhere to and enforce the standards established by the Kimberley Process. Our diamonds are warranted to be conflict free.

If one of our suppliers was ever found to be in violation of that process, we would immediately sever that relationship. We will continue to support and promote any process that works to uphold legitimacy in the diamond trade.

About the Kimberley Process

At the Diamond Channel, we support the Kimberley Process, which is an International system to track and certify diamonds to ensure they are conflict-free. In April 2003, congress and President Bush passed a law adopting the Kimberley Process that requires all US diamond retailers to buy diamonds from manufacturers who have documentation warranting that the merchandise was obtained through legitimate channels.

Today, the US Customs Service actively enforces the Kimberley Process requirements as diamonds enter American ports. Prior to this the United Nations General Assembly adopted a landmark resolution supporting the creation of an international certification scheme for rough diamonds called the Kimberley Process Certification Scheme (KPCS).

The document sets out the requirements for controlling rough diamond production and trade and was entered into force in 2003, when participating countries started to implement its rules. Now international shipments of rough diamonds must be accompanied by a KP certificate guaranteeing that they are conflict-free.

How do you know you are purchasing a conflict-free diamond?

It's comforting to know that about 99.8% of diamonds being traded on the market are now conflict-free. When shopping for diamonds you must ensure that the diamond retailers you are dealing with are registered with the KPCS and comply with industry standards.

Always ask a retailer for evidence of the Kimberley Process (KP) accreditation. If they can't show you then you shouldn't buy diamonds from them.